The average Star Wars: The Force Awakens fan will be 34-year-old male


The new Star Wars: The Force Awakens movie has been predicted that it will be one of the highest grossing films ever, and some experts are suggesting that box-office revenues in excess of the current record, Avatar’s gross of $2.78 billon are within reach. Researchers have now showed us who exactly will be purchasing the tickets.

According to cinema marketing data firm Movio Media, the average person to purchase a ticket in advance for Star Wars: The Force Awakens will be a United States 34 year old male. It’s predicted that 70% of ticket owners are men between the ages of 18 and 49. The average advance ticket purchaser is a typical movie theater goer and usually travels in order to see big-budget fantasies like Jurassic World or Avengers: Age of Ultron on opening night, according to Movio Media. Also, these in particular individuals spend 2.6 times more than the national average amount on watching movies in the movie theater.

Tickets for the upcoming blockbuster went on sale last week, and after the debut of the film’s final trailer on October 19th. The records were smashed on both sides of the Atlantic, and the US retailer Fandango reported that advance ticket sales were eight times higher than for any other film on its first day of release. The Disney studio is claiming that over 200,000 tickets were sold in a 24 hour span in the UK. The trailer was viewed 112 million times with its first day of being online.

Other previous US research has suggested that The Force Awakens might have a hard time attracting female moviegoers. The consumer tracking company of Piedmont Media Research showed us last month that The Hunger Games: Mockingjay Part 2 is more anticipated by moviegoers that Abrams’ new film because the space epic scored lower in polls of women that the young adult dystopian movie.

The top two films that ever blew up the global box office, Titanic and Avatar, both feature a good dose of romance, which is traditionally an ingredient regarded to be the main attraction for females. The original Star Wars trilogy featured a love affair between Han Solo and Princess Leia at its middle, but the trailers for The Force Awakens does have any romantic angles.

Star Wars: The Force Awakens will open in US cinemas on December 18th.


[ VIA theguardian ]