eSports is currently one of the fastest growing markets in the world – according to SuperData brief released in May 2015, it already reaches more than 134 million viewers who tune in to the most popular gaming tournaments, with an abundance of people attending them live.
As the interest in eSports is rapidly growing, especially in North America and Europe, the UK-licensed bookie TonyBet already offers a selection of eSports betting on the biggest tournaments including Counter-Strike, League of Legends, StarCraft II, Dota 2, and others with live betting selection offered from October 30th.
“We believe that this market has a lot of potential,” a TonyBet spokesperson said in an interview. “It’s clear that the gaming culture is gaining popularity, becoming more mainstream and people are willing and interested to participate in or watch the tournaments, so naturally we want our customers to be able to actively take part and support their favourites.”
TonyBet kicked off the live eSports betting with the LOL World Championship grand finals when the users could place real-time bets on the participating teams and is currently offering to bet on the ongoing Game Show Dota League and SLTV StarSeries.
In the future, TonyBet is going to offer a selection of bets for the upcoming CEVO/MLG Pro League LAN Finals, as well as the Smite NA Pro League Finals, Smite World Championship, 2015 WCS Global Finals, DreamHack Winter 2015, SHOUTcraft Invitational II, The Summit 4, and Game Show Global eSports Cup to name a few.
“In a market that’s so heavily saturated we aim to provide our users with an exceptional experience,” a TonyBet spokesperson said. “TonyBet was always about being innovative and progressive, and in the rise of eSports, we aspire to respond immediately to the demand that it creates.”
It is estimated by SuperData that the eSports market in US alone is worth around $143 million while Europe is catching up with a $72 million market that is expected to continue growing. The current $374 million market in Asia is a hint of what could soon be reality in other regions.