business model

SWTOR Not Hurting WoW as Much as Some May Think

We just heard from EA’s quarterly earnings call that sales of SWTOR are doing great and that they have 1.7 million active users as of February 1st. This news puts something of a muzzle on the nay-sayers who were accusing SWTOR of being a flop. However, we still return to the comparison of SWTOR vs. WoW and this begs the question: Just how much is Blizzard’s cash cow WoW hurting from the success of SWTOR? A report on Venture Beat says it might not be as much as we think. They tell us that traffic reports from leading independent community websites for both of these online games show that SWTOR has actually affected WoW very little at this time. When EA reported a strong number of 1.7 million active SWTOR users on February 1st, it left many industry observers wondering how much this gain had hurt World of Warcraft. The…

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SWTOR Paid Subscriptions are Up

This news comes late, but according to the EA quarter earnings call last week, subscriptions to SWTOR are up- way up! Industry analysts say SWTOR is seeing some good numbers. They are reporting 1.3 million paid subscribers. If you remember another recent report, however, these numbers are just slightly off of what BioWare reported- 1.7 million. Either way, the numbers are fairly close and it means a positive thing for SWTOR and also for EA.  The company has many investors hanging on to every update hoping the company will continue to succeed. A great deal of the success of the company rides on the success of this one game so you can bet that investors are seeking every bit of info they can get on it. So far, so good for BioWare and EA because the subscription numbers are high and it’s still a very new game. We can expect…

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Incoming Ads for SWTOR

I know a thing or two about marketing- it’s part of my job in many ways. I often write advertising copy, help with social media marketing and article marketing and run online advertising campaigns for clients. This experience in marketing allows me to understand one common problem with many MMORPGs today- they lack the proper marketing to get noticed by the masses.  Blizzard has the resources and the funds for a huge marketing campaign. They have ads everywhere you look, often right under our noses when we don’t even realize it. The problem is that most developers just don’t have the resources to compete, especially with a giant like Blizzard in the MMORPG world. But EA is preparing to carpet bomb you with SWTOR ads, as Dual Shockers explains: Thanks to a transcript of the Q&A Session held during the conference we can get a little more insight on what…

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One Analyst Says SWTOR Sales Concerns are Being Overdone

Some are saying that SWTOR is not selling as well as it was first expected. There has been a bit of an outcry over this in the industry but one analyst group doesn’t think the concerns are that big of a deal. According to Gamasutra: Analyst group Macquarie Securities has released a new report which states that, while there are clearly concerns in the industry that Electronic Arts and BioWare’s recently released Star Wars: The Old Republic isn’t selling as well as first hoped, these outcries are “overdone.” The story goes on to explain that while SWTOR releases last month and passed 1 million paid subs in three days (a record for MMOs), EA has still seen a drop in stock price of 3%. This analyst group thinks that many of the issues that are being brought up about SWTOR are actually based on conjecture and says that just because…

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Brokers Concerned about EA Stock Due to SWTOR

SWTOR is a big earner for BioWare and Electronic Arts. The extreme popularity of the game pre-launch and at launch led to great success for EA- at least from the start. All around, the company was recognized and this included with rising stock prices. However, with that fame comes great responsibility. EA has a lot to live up to with SWTOR. There are expectations not only from the gamers but also from those who have invested into the company, based on the proposed success from the game. Any sign of failure on this part will effect more than just the gamers who are playing. Recent reports of bugs and performance issues could be responsible for some investors to question their stock in EA. Could they be jumping too soon? Performance issues cause EA stocks to drop with concerns over SWTOR. This report on Market Watch explains: SAN FRANCISCO (MarketWatch) —…

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EA Has Invested Half a BILLION Dollars in Star Wars

In a story at MarketWatch.com, we learn a bit of interesting news about SWTOR. It’s an article/interview about Electronic Arts’ CEO Riccitiello, 52, but contains a fun tidbit about the BioWare hit of the year- SWTOR. According to the source: In a Dec. 23 statement, EA boasted that “The Old Republic” had attracted more than 1 million registered subscribers in just three days on the market. Doug Creutz of Cowen & Co. says that Riccitiello’s tenure as CEO has featured misfires along with its successes but that “Star Wars” may represent his biggest bet of all, considering both the purchase price of BioWare/Pandemic and the development costs poured into the game since then. “I think it’s safe to say that the total all-in investment in ‘Star Wars’ is probably approaching half a billion dollars,” Creutz says. “EA has minimized its risks as much as it can on this bet, but…

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BioWare Developing SWTOR for the Longterm Future

We all know that for SWTOR to continue to be as successful as it has been on launch, they will need to do a lot more work on developing future content. Of course, BioWare knows this, too and they are already working on it. In an article on PC Gamer, they reveal that they are working on content right now that we won’t see for at least a year or more. “Our writers are working on content you won’t see for over a year,” game director James Ohlen told PC Gamer. “We have a lot of plans. Because of the voice overs, cinematics and moving parts, we have to look way into the future.” This makes sense considering the game took so many years to fully develop in the first place and that it has so many different elements that must go into it. “We want to show our fans…

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Research firm: SWTOR has 350,000 peak concurrent users

Just how many people are actually playing SWTOR? It’s obvious that the game is very popular but how do you put numbers on just how popular it is? GamesIndustry.biz has a story that tells us a little more about just how many users SWTOR boasts today, just weeks after the official launch. One research firm says that SWTOR has 350,000 concurrent users. “We view the early success of Star Wars as an indication of a healthy MMO market,” said Baird spokesman Colin Sebastian. These users are said to be spread across 215 servers in America and Europe. This is nearly half the 491 servers in WoW. However, these numbers from the firm are different from what the BioWare doctors are reporting. They had different numbers according to their blog post on the official forums. Ray Muzyka and Greg Zeschuk say: “Yesterday was quite a day here in Austin. We likely…

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SWTOR Shows MMO Market is Healthy, According to Analyst

If there was any doubt that the MMO market is at an all-time high, SWTOR just took measures to highlight this for all of the industry to see. Kris Graft from Gamasutra gives us the lowdown on how SWTOR points to a healthy MMO market right now.  Baird Equity Research analyst Colin Sebastian said: “We view the early success of Star Wars as an indication of a healthy MMO market. While there is likely some shifting of usage from Activision’s World of Warcraft, we see a viable market for multiple million-user MMOs in the U.S. and Europe.” The Gamasutra article goes on to explain why the analyst says this about SWTOR and what it might mean for the MMO industry/genre as a whole. While the MMO market does have a wild history of bug launches that failed miserably, it’s safe to say that gamers in general are willing to try…

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SWTOR “fastest in history” MMO to 1 million subscribers

Star Wars: The Old Republic “fastest in history” MMO to 1 million subscribers – or so says Geek.com. I am not surprised in the slightest to hear of these statistics. Even if I wasn’t a personal fan of the game, it’s easy to follow the history of the game to date and see the great popularity of it thus far. It has the makings of an incredible, stat-breaking game or a failure of epic proportions if it lets the gamers down. So far, it’s leaning towards the former. Sure there are gamers who just aren’t that impressed with SWTOR and that’s ok. To each his own, right? But still, there are millions who are into the game and appreciate it for what it is and what it might be. Can you believe that SWTOR has 1 million subscribers already? This makes it the fastest MMO to reach this feat. Geek.com…

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