business model

EA and LucasArts Enter Into New Global Publishing Agreement for Star Wars: The Old Republic

In what amounts to a bit of publisher houscleaning, Electronic Arts has announced that it has entered into a new agreement with LucasArts that basically has EA taking over most of the publishing and marketing duties for the upcoming MMO Star Wars The Old Republic. Under the new agreement, LucasArts will continue to collaborate with EA and the game’s developer BioWare on the “design and marketing” for the game in addition to LucasArts’ basic role as the licensor of the Star Wars property itself. Financial terms of this new deal were not disclosed. BioWare and LucasArts first entered into an agreement to collaborate on Star Wars The Old Republic back in 2007 before the game itself was announced and just before BioWare was acquired by EA. The game itself was announced in October 2008. EA and Lucasfilm Ltd, announced today an updated global publishing agreement for the highly anticipated massively multiplayer…

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Bigpoint CEO claims SWTOR won’t be profitable

Bigpoint is one of the Biggest Publishers for F2P and Browser Games and CEO Heiko Hubertz recently stated that he believes that Star Wars – The Old Republic will never be profitable with it’s current financial concept. “If you look in the traditional industry there are still a lot of big bets there,” said Hubertz, keynoting the London Games Conference this evening. “Still there are companies investing $20-40 million for a game. These companies have to be profitable after one or two months. They don’t have 12 months or even more. I think these companies are really in trouble in the future if a user can play online games for free. “If you look at a game like Star Wars from EA and BioWare, they estimated a development budget of more than $100 million. This is an online game for many million of subscribers, so a big publisher does not…

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