electronic arts

Ben Cousins Paying to Win Talks about F2P Game Model

In November 2009, EA hit the headlines when the BATTLEFIELD HEROES team made sweeping changes to their in-game economy and virtual item catalogue that many felt would completely destroy the game, as Ben Cousins explains in his “Paying to Win” talk that covers the free to play gaming model and if and how it works. While consumer press, forum users and players claimed that the new game model ruined BATTLEFIELD HEROES, economic statistics would show EA otherwise. Despite the predictions of destruction, over a year on, BATTLEFIELD HEROES continues to be a powerhouse in the free-to-play space, with nearly 7 million registered users, no declining trend in active users, and it long-term future assured. So, what happened? In this talk, Ben Cousins, General Manager of Easy (the EA studio behind BATTLEFIELD HEROES) takes us through the story of this controversy. Through the development of BATTLEFIELD HEROES and the early performance…

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Is Electronic Arts Up for Sale?

  Electronic Arts Inc. (Nasdaq:EA) is “quietly exploring” opportunities for it to be sold to private equity firms, according to a report by the New York Post. According to these reports, EA is talking to two different potential companies about a sale. Both are private equity companies- KKR & Co. L.P (NYSE: KKR) and Providence Equity Partners, a major shareholder in ZeniMax Media, an EA competitor.   So what does this mean for EA? Honestly, it’s too early to tell. One source said “it’s early days” for any deliberation but then another source said that EA has “made it known they’d do a deal at $20 a share.” Either way, we’re basing all of this on rumor and not on any solid facts at this time.   EA’s stock has struggled a bit lately, dropping 37% in the past year. However, they are still a leader in the industry and some might say that drop…

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EA Claims SWTOR Did Better than WoW in First Month

In the quarterly earnings call for Electronic Arts, they announced they had 1.7 million active subscribers to SWTOR. These are some pretty huge numbers but just what do they mean? These figures count the number of players who have subscribed to the game past the first month free trial you get with purchase. This means that Star Wars: The Old Republic has gained more followers in the first month than Blizzard Entertainment’s immensely popular World Of Warcraft (WoW) did during the same period. (via Hexus) Of course, these are just early figures and in the SWTOR vs WoW arena, Blizzard has a 7-year head start. The true test of MMORPG brilliance will come when we see where SWTOR is in the long run. Where will they be after 6 months? What about a year from release? What about 7 years? The true test of success lies in whether or not…

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Mass Effect 3 Release Date

March 9, 2012 is a date that RPG gamers are foaming at the mouth for. BioWare is doing all that they can to make the wait even more difficult as they released a brand new movie and screenshots of Mass Effect 3. This game has got to be one of the most anticipated games of the coming year and simply looks incredible. BioWare knows exactly what they are doing in whetting our appetite with this little featurettes, don’t they? The game will be available on PC, Xbox 360 and PS3 and will come in regular and a special edition. The special edition was revealed as well and will be called the Mass Effect 3 N7 Collector’s Edition. The N7 will have exclusive content in the game. It also will include a limited edition Dark Horse Comic, art book and soundtrack. Finally, they will also include an N7 patch and lithograph…

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Does BioWare Booth at GamesCom Pics Hint at Huge Surprise?

  The excitement level is at a fever pitch in Germany as BioWare gets set to show off SWTOR booth that would rival even the biggest MMO universe. (Okay, maybe not that large but it is really big this year!) The pics that have come out thus far are absolutely breathtaking and absolutely stink of a huge reveal. It would not surprise me in the least if BioWare came out with something a bit unexpected. Could BioWare be setting us up for a huge surprise twist or preview? Stephen Reid tweeted these pics revealing the immense size and scope of the SWTOR booth at GamesCom this year. It certainly looks to me like they have something bigger in mind than a typical booth. Either way, this booth looks like it will be the star of the GamesCom show. This is especially true of the MMO crowd. We all know that…

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GamesCon 2011 EA Updates

The Electronic Arts press conference this morning at GamesCom 2011 brought some exciting news in the world of gaming. Many were anxiously awaiting this press conference from Cologne, Germany to see what was new and when to expect it.  Here is a blow-by-blow of the news conference highlights: First, they announced a brand new FIFA Street title for the sports gamers that is expected early in 2012. Next up they announced Need for Speed, The Run. This sounds like a fun title for racing fans that also like a bit of danger. The demo showed an avalanche falling on the road as the racers tried escaping. Next, BioWare takes the stage to drop a huge bomb. Warhammer Online: Wrath of Heroes will be released in the fall, and players can sign up for the beta testing now by going to their website. The game is head to head, but this…

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