March 18, 2012
Here is an old Star Wars Rarity. Back in 1979, creator George Lucas was still in the process of learning how to deal with the unexpected success of Star Wars and the huge incoming of merchandising and marketing opportunities that its popularity brought with it. The majority of the products from this time period are very special, such as early toys that were created by Kenner are now collectors’ items. However, the series of public service announcements have mainly been forgotten.
There is a quick clip that was commissioned by the United States Department of Transportation and it features Star Wars characters carousing in the spaceport’s bar. When a Talz patron is way too drunk to fly back home, a responsible Duros offers the friend a ride home to make sure he makes it alive, while not hurting others in space. At the end you can see the copyright mark of Black Falcon, Ltd., which was the subsidiary of Lucasfilm that was dealing with merchandising.
Before the drunk driving PSA there was a spot encouraging childhood immunizations in 1978. Then, in 1983, an anti-smoking PSA saw C-3PO giving a lecture to R2-D2 on the dangers of cigarettes.
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